MEDIAdeluge: Twitter's Biz Stone on The Colbert Report
robby1066
· 8 months ago
That's a really interesting point, I know I had personally be getting a little overwhelmed with all the coverage, but I had always assumed that the all PR was great for them (assuming they can scale up to meet all the attention, technically).
As a fairly long-time user, I find a lot of value in it, but I have gotten to the point where I NEVER want to hear anyone talk about it anymore (proof: http://www.flickr.com/photos/robby1066/3360754616/ ). I can see media-saturation creating a not-living-up-to-the-hype scenario for people just being introduced to the idea of it. I wonder at what point does all of that start to negatively affect the existing user-base?
christiananderson
· 8 months ago
As a new company/site/offering, PR is great. A lot of positive coverage is even better, but only to a point. You want buzz, not deafening cacophony. You only get one chance with new users so you want your user base to build over time -- both from a scalability perspective AND and the UX side. I think I need to write a post about this :)
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As a fairly long-time user, I find a lot of value in it, but I have gotten to the point where I NEVER want to hear anyone talk about it anymore (proof: http://www.flickr.com/photos/robby1066/3360754616/ ). I can see media-saturation creating a not-living-up-to-the-hype scenario for people just being introduced to the idea of it. I wonder at what point does all of that start to negatively affect the existing user-base?
Thanks for the comment!