It is amazing the number of PR "professionals" that do not even know what Twitter is. Using online tools I can tell you what many professionals do for a hobby, where they like to eat, family members, important dates... the list goes on and on.
As an outreach tool, Twitter is simply one of the most worthwhile technologies there is.
christiananderson
· 10 months ago
100% agree. I am very serious that if you are considering a PR firm, ask them about Twitter. Of course it matters what industry you're in, but as a rule, you can tell a lot about a PR person's approach just by getting their take on Twitter.
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As an outreach tool, Twitter is simply one of the most worthwhile technologies there is.